A successful erotic film producer from Rome regularly receives letters from female fans seeking his advice on how to spice up their sex lives. Thanks to his years of experience in both the film business and the sex industry, he has all sorts of tips at the ready and, in an emergency, is happy to make a house call himself to demonstrate his qualities in person.

Who was Joe D'Amato aka. Aristide Massaccesi? A genius of horror in the USA, a master of eroticism in France, the king of porn in Italy. A man with a thousand pseudonyms capable of making over 200 films while simultaneously holding the roles of producer, director, author, director of photography and even camera operator. An artisan of cinema as he liked to call himself, capable of working on all film genres. From spaghetti western to post-atomic, decamerotic to glossy eroticism, and blockbuster porn to bloody horror. Guided by the aesthetics of extremes and supported by an undeniable technical ability, Joe D’Amato pushed himself, and the viewer, beyond all limits following with dedication three rigid principles that have become his stylistic code: Amaze, Shock, Scandalize.